Pantone’s Color of the Year 2024: Peach Fuzz

Pantone sees color as a form of communication and expression which led them to start the Color of the Year program in hopes of encouraging new ways of communication and expression with color. As a longtime color solutions provider for creators in the industry, Pantone promotes this program as an opportunity to celebrate color and further understand the power color has. You can find inspirational color palettes and associated products in the Pantone Marketplace!

For the 2024 Color of the Year Pantone has chosen Peach Fuzz (13-1023), a color that was described to capture the human desire to nurture ourselves and others. It is a gentle peach tone with an all-embracing spirit that enriches the mind, body, and soul. The color promotes that “warm, fuzzy feeling” we seek out for cozy moments to promote self-awakenings.

Leatrice Eiseman, executive director of the Pantone Color Institute, explained that the color was intended to echo the yearning for closeness and connection we feel as human beings.

Peach Fuzz inspires us to embrace warmth, peace, and coziness. It is a heartfelt hue that helps communicate the message of caring, sharing, community, and collaboration. These are important to the Pantone community as it highlights our desire for togetherness and promotes communal support of each other. Find ways to incorporate Peach Fuzz into your daily life to promote these feelings. 

Pantone Connect Premium provides access to over 15,000 Pantone colors from a host of devices, including your smartphone. It helps ensure consistency and accuracy in branding, fashion, and product design. Pantone Connect Premium works as a service suite with a subscription that includes a web portal, mobile app, and integration with Adobe Creative Cloud apps via plugin extensions. New colors, such as Peach Fuzz, become available via Pantone Connect Premium as they’re added by the Pantone Color Institute. You can access Pantone Connect Premium with all available tools and assets free for one year when you purchase a BenQ SW or PD series monitor. Already own a SW or PD series monitor? Click here to redeem the Pantone Connect Premium subscription!