As Creative Director of Perth based Houndstooth Studio, she photographs around 1300 animals per year. Her clients include engaged pet lovers, leading corporate brands and around 40 Australian and international animal charities and conservation organisations. Her images have been published extensively in worldwide media, books, magazines and ad campaigns.

An undisputed leader in her niche, Alex is the recipient of more than 250 awards for her photography, business and philanthropy. She is a Master Photographer with the Australian Institute of Professional Photography, a Pro Team Ambassador for Tamron’s Super Performance Series Lenses in Australia and the United States, and Brand Ambassador for Profoto, BenQ and Spider Camera Holster.

Deeply committed to the wellbeing of all creatures great and small, Alex is considered one of Australia’s most passionate champions and voices for animal rescue and wildlife conservation. Her advocacy and philanthropy were recently distinguished with a Medal of the Order of Australia (OAM) in the Australia Day Honours List 2019 from the Council for the Order of Australia for her service to the community through charitable organisations.

Alex is the published author of five books with next due for release in November 2020 with Harper Collins Australia.

Her influence among animal lovers, photographers and the pet industry includes a strong following on social media and an active following on Instagram. She contributes regularly to magazines, blogs, radio and television.

An accomplished public speaker, Alex’s warmth, humour and uplifting visual storytelling engages her audience in her passions for business, photography and animals. After almost a decade mentoring and coaching fellow photographers on how to achieve their business goals, Alex launched a new business (Black Cat Consulting) and released her now  sought after ‘Business Acceleration Program for Pet Photographers’ to clients in Australia and North America.

Alex is World Expedition’s first female wildlife photography tour leader, taking likeminded animal lovers to some of the world’s most exciting, ‘off the beaten track’ animal destinations. She has travelled to all seven continents.

When it comes to life and photography, Alex is dedicated, passionate and kind, with lightening fast humour and a huge sense of fun.  She lives with her partner, two rescue dogs and rescue cat in Perth, Western Australia.