The crucial element of Keith’s commercial work is a firm belief that photos should not only look good but, more importantly must communicate the message the client wants.

When it comes to his landscape work, it is linked to an understanding of its form and structure, gained in a former career as a geologist. He shares Barbara Hepworth's observation that “Landscape is strong - it has bones and flesh and skin and hair. it has age and history and a principle behind its evolution.”

With a varied engineering and scientific research background, Keith works with several large companies testing and refining products and tools for improving aspects of photography, colour management and printing.

Keith also teaches, writes and lectures on photography, the business of photography, and colour management, to individuals and companies. One particular interest is bringing an appreciation of the latest print technology to high quality Black and White photography.