Corporate Introduction

Overview

Welcome to BenQ Corporation – a world-leading human technology and solutions provider driven by the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life” to elevate and enrich the aspects of life that matter most to people today – lifestyle, business, healthcare and education. Set apart by the unique philosophy of “Because it matters”, BenQ is committed to empower people today to live better, increase efficiency, feel healthier and enhance learning through people-driven, innovation-fueled products, services and solutions. The spirit, as our very existence to improve the experience of life in every aspect, underlies our product development, business model, partnerships and corporate culture. It is also what inspires our dedicated employees and directs us in global citizenry. Because it matters, BenQ will continue to utilize substantial resources and proven expertise in product design, visual display, mobile solutions and network convergence technologies with the hope to delight the world, offering a broad range of products, services and solutions: digital projectors, professional monitors, interactive large-format displays, imaging solutions, mobile computing devices, and LED lighting solutions.1

Chairman, BenQ Corporation
Michael Tseng
Current Positions:

Chairman, BenQ Corp.
President, BenQ China(acting)

Experience:

‧General Manager of BenQ Entertainment Inc.
‧Product manager of the CD-ROM product line, BenQ Corp.
‧In 1997, Tseng was expatriated to Suzhou, China with the mission to introduce the BenQ brand to China.
‧Through niche marketing, he built deep customer connections, understood consumer needs, and created unique experiences, making e-sports and smart lighting products the preferred brands.

Education:

Graduate Institute of Industrial Management at University of Missouri, U.S.A.
Master of Power Mechanical Engineering, National Tsing Hua University, Taiwan.
Bachelor of Transportation and Logistics Management, National Chiao Tung University, Taiwan.

President, BenQ Corporation
Peter Huang
Current Positions:

President, BenQ Corp.

Experience:

‧Vice President & GM of Product & Marketing Strategy Center
‧General Manager of BenQ Display Products Business Group
‧Responsible for the development and management of BenQ’s laser printer, scanner and digital camera lines
‧Implemented STP model during the 2008 financial crisis, positioning BenQ as No.1 DLP projector brand in the world; Targeted niche markets, pioneering gaming monitors and cloud-connected smart whiteboards
‧Introduced design thinking in 2014, transforming QisDesign into the world's first desk lamp designed for screen reading
‧Led digital transformation in 2016, adopting DTC model to navigate the pandemic, consistently introduced new business models, transforming the organization into a learning organization

Education:

Master of Management Science, National Chiao Tung University, Taiwan.
Bachelor of Control Engineering, National Chiao Tung University, Taiwan.

President, BenQ America
Lars Yoder
Current Positions:

President, BenQ America

Experience:

‧Vice President and General Manager of the Company’s DLP Front Projection Business, Texas Instruments

Education:

B.S. in Optics from the Hajim School of Engineering
Master of Management Science, Simon Graduate School of Business, University of Rochester, New York, USA

President, BenQ Asia Pacific
Jeffrey Liang
Current Positions:

President, BenQ Asia Pacific

Experience:

‧Director for projection products at BenQ’s global headquarter. Achieving miraculous results by leading BenQ’s projectors to become the No.1 DLP projector brand in the world.

Education:

Master of Business Administration, Boston University, USA
Bachelor of Science in Statistics, National Cheng Kung University, Taiwan

President, BenQ China
Michael Tseng
Current Positions:

Chairman, BenQ Corp.
President, BenQ China(acting)

Experience:

‧General Manager of BenQ Entertainment Inc.
‧Product manager of the CD-ROM product line, BenQ Corp.
‧In 1997, Tseng was expatriated to Suzhou, China with the mission to introduce the BenQ brand to China.
‧Through niche marketing, he built deep customer connections, understood consumer needs, and created unique experiences, making e-sports and smart lighting products the preferred brands.

Education:

Graduate Institute of Industrial Management at University of Missouri, U.S.A.
Master of Power Mechanical Engineering, National Tsing Hua University, Taiwan.
Bachelor of Transportation and Logistics Management, National Chiao Tung University, Taiwan.

President, BenQ Europe
Jay Wu
Current Positions:

President, BenQ Europe B.V.

Experience:

‧Senior Director of B2B Division at BenQ America Corp. Responsible for marketing and sales for B2B products. Establish a B2B sales team, channels, and customer base.
‧Associate Director of Public Display Products at BenQ's global headquarters. Responsible for business development to B2B markets and marketing strategy.

Education:

Master of Finance and Economics, University of Southampton, UK
Bachelor of Economics, National Taipei University, Taiwan

President, BenQ Latin America
Israel Bedolla
Current Positions:

President, BenQ Latin America

Experience:

Since joining BenQ in 2001, Bedolla has held the following key positions in

‧Latin America: Country Manager of Mexico, General Manager of Mexico,

‧General Manager of Brazil, VP of Customer Care & Marketing for Latin America.
‧Business Unit Director, Mexicana de Electronica Industrial.

Education:

BS in Electronic Engineering from Valle De Mexico University,

MBA from ITESM

Marketing degree from Anahuac University

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