A Closer Look At Paper Color Sync

Paper Color Sync is a proprietary technology developed by BenQ with its unique A.R.T. panel equipped on SW321C. A.R.T. stands for Advanced Reflectionless Technology, and its biggest benefit is that it leaves almost no reflection spotted even by the experts. Therefore, the colors displayed are not distorted by the ambient light, and the eyes will be less prone to fatigue when viewing content on SW321C for a long period of time. The idea of anti-reflectiveness came from paper; when we read a book under the light, our eyes won’t feel tired after reading for 3 or 4 hours since there’s no annoying reflection occurring on the paper. We were thus inspired with the goal to make our monitors bear similar optical properties of paper. BenQ R&D team spent first two years building the A.R.T. panel from scratch and another six months fine-tuning the colors to make SW321C an ideal monitor to display closer-to-reality previews.

After you select the three attributes, the software will automatically load the necessary data to SW321C’s internal IC. In a short while, SW321C will display your works according to the attributes you have selected. You can now match the photo previews on SW321C and the hardcopy photos under the 5000K light source. It is easy and straightforward; no measurement or adjustment is needed. Besides SW321C, what you need is just a lamp with 5000K LED light bulb or light tube. Or even better, BenQ’s WiT series lamp with adjustable color temperature.

BenQ Paper Color Sync offers a flawless simulation of Epson and Canon printers and papers and currently supports the Epson printer models like SureColor P600 and SureColor P800 and the Canon printer models such as PIXMA Pro-100 and PIXMA Pro-10. These are the popular models that photographers use nowadays. As for the paper types, Paper Color Sync supports Epson Premium Glossy Photo Paper, Epson Premium Semigloss, Epson Velvet Fine Art Paper, Canon Photo Paper Plus Glossy, and Canon Photo Paper Plus Semi-Gloss. BenQ plans to add more paper types in the future, including those from the third-party paper manufactures.