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BenQ Knowledge Center / BenQ Knowledge / Pantone’s Color of the Year 2023 and Why it Matters?

Pantone’s Colour of the Year 2024: Peach Fuzz

BenQ
2024/03/07


Pantone sees color as a form of communication and expression which led them to start the Color of the Year program in hopes of encouraging new ways of communication and expression with color. As a longtime color solutions provider for creators in the industry, Pantone promotes this program as an opportunity to celebrate color and further understand the power color has. You can find inspirational color palettes and associated products in the Pantone Marketplace!


For the 2024 Color of the Year Pantone has chosen Peach Fuzz (13-1023), a color that was described to capture the human desire to nurture ourselves and others. It is a gentle peach tone with an all-embracing spirit that enriches the mind, body, and soul. The color promotes that “warm, fuzzy feeling” we seek out for cozy moments to promote self-awakenings.


Leatrice Eiseman, executive director of the Pantone Color Institute, explained that the color was intended to echo the yearning for closeness and connection we feel as human beings.

Pantone Colo of 2023 Viva magenta
"In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and moder elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” - Leatrice Eiseman

Why Is Peach Fuzz Important?


Peach Fuzz inspires us to embrace warmth, peace, and coziness. It is a heartfelt hue that helps communicate the message of caring, sharing, community, and collaboration. These are important to the Pantone community as it highlights our desire for togetherness and promotes communal support of each other. Find ways to incorporate Peach Fuzz into your daily life to promote these feelings. 

About the Pantone Colour Matching System



Pantone offers a range of products and services to help creative professionals define, communicate, and utilize colour. All of these are based on a system created by the Pantone Color Institute, known as the Pantone Colour Matching System. This system was developed to provide universal reference to a world of colour, ensuring greater accuracy and consistency. It forms the backbone of Pantone’s “colour as a language” approach because anyone can refer to the matching system and incorporate it in their work. This is why professionals look for monitors that are tested and approved by Pantone’s system to be colour accurate as much as possible. We take great care to make sure AQCOLOR monitors are perfectly in tune with Pantone standards across the entire colour matching system. All of them are Pantone Validated, factory-calibrated, and Pantone SkinTone Validate monitors, designed to depict human skin tones with the utmost realism.

Pantone Premium Connect Provides Great Tools



Pantone Connect Premium provides access to over 15,000 Pantone colours from a host of devices, including your smartphone. It helps ensure consistency and accuracy in branding, fashion, and product design. Pantone Connect Premium works as a service suite with a subscription that includes a web portal, mobile app, and integration with Adobe Creative Cloud apps via plugin extensions. New colours (including Viva Magenta) become available via Pantone Connect Premium as they’re added by the Pantone Colour Institute.
You can access Pantone Connect Premium with all available tools and assets free for one year when you purchase a BenQ SW or PD series monitor. Already own a SW PhotoVue or PD DesignVue series monitor? Click here to redeem the Pantone Connect Premium subscription!

Pantone Connect
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£107.99 value

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